Evangeline Meta ads
Spend per day
Canadian dollars
Click-through rate per day
Share of people who saw an ad and clicked its link
Daily numbers as a table
The visit, step by step
Every step we track, for people who came from these ads. Bars compare each step with the biggest one; the right column shows the cost of each.
Creatives
One row per ad. Click a column to sort; click a thumbnail to see the ad.
What each number means
Sales value Meta credits to the ads, divided by spend. 3× means $3 back for every $1 spent.
Link clicks divided by impressions.
Spend divided by link clicks.
Cost for 1,000 impressions (times an ad was shown).
People who saw at least one ad, and how many times each saw one on average.
Our tracking: first page of a visit that came from a Meta ad.
Our tracking: scrolled halfway down, or kept the page open and visible for 30 seconds.
Our tracking: opened an ingredient or an FAQ on a product page.
Our tracking: went from the About page or homepage to a product or collection.
From Shopify's Meta app, sent from the browser and from Shopify's server.
Our tracking: joined the newsletter.
Meta credits actions within 7 days of a click or 1 day of a view. Numbers can still change for a few days.